After nine years of operation, Digicel Group Limited has 10.8 million customers across its 32 markets in the Caribbean, Central America and the Pacific. With revenues of US$2.2 billion, the company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.
In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.
Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean and has recently acquired a license in French Polynesia.
Visit http://www.digicelgroup.com/ for more information.
Fonctions
The Marketing Executive will be the first line of contact for protecting the company’s brand equity.
To support efforts at ensuring the company’s positive image in marketing communications including but not limited to advertising, public relations and collateral development is kept at a consistently high level and also to maintain an excellent level of relationship with advertising and public relations agencies and other key stakeholders in business, government and society
To reinforce the core principles of the Digicel brand and assist with the planning and execution of Digicel events.
Assist with the development of acquisition and revenue generating promotions and campaigns.
Assist with the development of advertising campaigns and programmes, including creative elements
Assist the Head of Marketing and the Marcomms manager with the administrative elements of the functioning of the department.
Any other duties within the scope of the job periodically assigned by supervisor
Qualifications Requises
Bsc. in Marketing or equivalent education.
At least two years of practical Marketing experience or experience in a marketing-related position
Computer literate (MS Office Suite)
Knowledge of local market and market opportunities
Knowledge of market research
Ability to devise and implement evaluation processes
