 Create, implement and manage all marketing communications activities designed to generate product awareness and brand identity to drive opportunities and stimulate sales for our clients  Coordinate media relations outreach activities including preparation and editing of media materials such as press releases, backgrounders, fact sheets, as well as the collection and analysis of media coverage Develop social media strategy  Deliver messages using a variety of tools, including events, brochures, web, video, infographics and social media

 Plan, direct, coordinate and evaluate media and constituent relations for Digicel  Prioritize communications and public relations needs and direct appropriate and timely response to media and constituent inquiries  Prepare and develop Social Media Strategy  Create press releases, fact sheets, brochures, newsletters and other public relations documents to enhance long and short term communication

 Oversee and approve all publications before printing  Maintain quality product by establishing and enforcing organization standards  Organize and coordinate special events such as festivals, fairs and awards ceremonies  Oversee and manage a staff of photographers, reporters, editors and graphic designers

 Develop, and implement marketing activities to maximize sales  Provide design and direction for collateral, web, product packaging, and other visual communications media for TchoTcho Mobile (now Mon Cash).  Work in conjunction with Procurement to outline and purchase creative consumer giveaways and promotional items for advertising and branding purposes  Generate specific advertising strategies through Radio, TV, Print and OOH in both the main city and the regions

 Ensure final draft is complete and no area is left empty  Handle reader complaints and take responsibility for resulting issues  Cross-check citations and examine references  Participate in the organization, setup and coordination of special events such as festivals, fairs and awards ceremonies.

 Ensure final draft is complete and no area is left empty  Handle reader complaints and take responsibility for resulting issues  Cross-check citations and examine references  Participate in the organization, setup and coordination of special events such as festivals, fairs and awards ceremonies.