• Lead sales automation project for business growth, • Participate actively in developing channel strategy, • Develop Picture of success and align it with Outlet Execution Standards • Create and implement Sales and Execution Dashboard: Internal measurement, • Ensure data quality: Lead third party check, Master Data, CRM • Analyze gaps and suggest improvement plan for growth, • Train the Sales force team • Play a key role in defining route to market strategy • Participate in delineating zones and creating clear workloads.

• Provide the right information to foster sales performance by region, by sales rep and by brand, • Develop, Implement and Manage tools that drive performance: Sales Dashboards, reward measurement, • Provide the right information regarding sales execution, • Ensure that the sales force are able to execute the sales execution strategy in every point of sales, • Collect and analyze data for business strategy: Trade Census

• Assist the « Sales Development Manager » in implementing the customer relationship management system, • Support the Sales Analyst in providing information to ensure the productivity.